Everyone understands that harnessing influence is table stakes in today’s communication landscape. We’ve seen that power of purchasing decision and influence be handed down from the housewife, to the Millennial, to Gen Z. But what is the next evolution? Allison+Partners has developed a brand new proprietary report on the next evolution of influential verticals: babies/2-year-olds, puppies and unborn children. In this report, you will find an in-depth analysis of their media consumption, what social issues they are passionate about, and what they are looking for from brands. To gain the most accurate results, we leveraged our influence impact score and surveyed 10,000 canines, 20,000 infants and 5,000 soon-to-be-born consumers, developing advanced technology to translate their barks and googoogagas into quantifiable data.

“Yes, there were some that said the responses of the test groups were statically invalid, since they are unable to speak or functionally articulate emotions beyond being hungry or needing to poop,” explained Katie Malark, who headsAllison+Partners research division. “But I mean have you ever looked into the eyes of a pug puppy? I mean really looked? You can tell what they’re thinking.” “I have twins,” added Measurement Head Brent Diggins. “Trust me, they know what they’re doing. They are sly geniuses. We stand by our findings.”