A key role as the Senior Design for Ziff Davis/PCMag was to overhaul and oversee the brand guidelines.  In 2017, we embarked on a redesign of PCMag that included defining key elements that hd never been uniformed prior.  Elements such as web/print brand color, typography and usage, award/show branding and outline of PC Magazine branding.  My role was to meet with key stakeholders, compile a list of all required elements, compile and refine all brand definitions and oversee both the internal and external brand guide.