Branding & Brand Guide

Branding    •    Typography    •    Color    •    UX

Project Overview

Company

PCMag.com

Industry

Tech Media

Year

2016

Role

UX Designer/Project Lead

A key role as the Senior Design for Ziff Davis/PCMag was to overhaul and oversee the brand guidelines.  In 2017, we embarked on a redesign of PCMag that included defining key elements that hd never been uniformed prior.  Elements such as web/print brand color, typography and usage, award/show branding and outline of PC Magazine branding.  My role was to meet with key stakeholders, compile a list of all required elements, compile and refine all brand definitions and oversee both the internal and external brand guide.

Full Guide

The result of the multi-month project was not seen as a finished product, but rather a foundation to be built upon.  As time passes, the guide will incorporate new trademarks and logos, Editorial and Video guidelines.

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