Branding • Typography • Color • UX
UX Designer/Project Lead
A key role as the Senior Design for Ziff Davis/PCMag was to overhaul and oversee the brand guidelines. In 2017, we embarked on a redesign of PCMag that included defining key elements that hd never been uniformed prior. Elements such as web/print brand color, typography and usage, award/show branding and outline of PC Magazine branding. My role was to meet with key stakeholders, compile a list of all required elements, compile and refine all brand definitions and oversee both the internal and external brand guide.
The result of the multi-month project was not seen as a finished product, but rather a foundation to be built upon. As time passes, the guide will incorporate new trademarks and logos, Editorial and Video guidelines.